The Happiness Research Fairgound

In a world where culture is completely driven by our digital data, where the sovereign is being challenged by the free-market and where society is starting to question technology’s role in human wellbeing, all you need to do to escape is step inside ‘The Tober’! Located on the top of Sheffield’s brand new icon – the refurbished Wicker Viaduct – ‘The Tober’ promises a phantasmagorically magical experience of fun and escapism. Nothing suspicious with our free entry, we just care for your wellbeing. Step inside the ‘sniff-tangle’ and crawl your way through lively aromas, or ride the ‘Spotifi Coaster’ through captivating simulation chambers, or even enjoy a captivating adventure inside the moving ‘Bliss Simulator’. And don’t forget to beep-beep-beep your bio-watch everywhere! The fun never stops.

The happiness research fairground is a joint venture between the Sheffield City Council, IBM and the Advanced Wellbeing Research Centre. Our aim is to expand our knowledge on the human happiness, through a research program that blends the private, public and academic narratives of today’s free market world.